IN DEPTH QUALITATIVE RESEARCH

EXPLORE

Customer research is at the foundation of great innovation.

The genesis of a breakthrough idea is a clear understanding of your customers' needs, pain points and challenges, as well as their motivations, desires and dreams.

At Ferman Innovation, we start each innovation project by conducting in depth qualitative customer research.

We drive to identify the big problems that your customers need you to solve. We seek to uncover the latent needs that customers may not outwardly recognize, but can put you on a path to ideate for a breakthrough solution.

We have 35 years of experience conducting all forms of qualitative research, with a target audiences from 18 - 80. We have also worked across a wide array of industries and respondent types, including both B-2-C and B-2-B. And ranging from interviews with senior executives to focus groups with consumers.

We pride ourselves on being client friendly. We are fully transparent in the research process enabling you to maximize your research investment by having input throughout the process.

In DEPTH PHONE INTERVIEWS

PHONE IDIs - The optimal method we recommend most often

While we can meet your needs for any type of qualitative research, we most often suggest PHONE IDIs for their overwhelming benefits:

More cost effective than focus groups

Respondents can be recruited from any location in the world

Clients can listen live or via recordings sent within 30 minutes of completion of the interview

More opportunity to test and modify the topic guide throughout the process

Best experience for your customers (no traveling to a facility, no technology issues)

Maximizes the value of your research investment

TESTIMONIALS

WE STRIVE FOR 100% CLIENT DELIGHT!

Looks at what some of our clients have said about our work:

“Len delivered a dynamic report filled with actionable insights. His presentation included audio clips that made each insight really come to life in the voice of the fan. He then facilitated a workshop with our team that helped us immediately go from insights to an action plan.”

Travis Trembath, VP - Fan Strategy & Experience

PGA TOUR

“Len did an outstanding job of interviewing our clients for our customer satisfaction program. His interview style is professional and personable. Len created a report that not only summarized key insights but included audio clips to reinforce his findings.”

Sharon Brant, Head of Market Insights

WORLDPAY

“I highly recommend Len not only as a moderator, but also as a research expert.”

Bernardo Martinez, VP, Microbusiness

PAYPAL (and former SVP at Bank of America)

“I had the opportunity to observe Len in action facilitating focus groups for Barnett Bank. Len did a fantastic job managing the sessions. He was particularly adept at exploring the customers’ underlying feelings and motivations. I would strongly recommend Len to any company conducting focus groups and looking for a strong moderator that is also easy to work with.”

Jeffrey H. Nykerk, Marketing Manager