Customer research is at the foundation of great innovation.
The genesis of a breakthrough idea is a clear understanding of your customers' needs, pain points and challenges, as well as their motivations, desires and dreams.
At Ferman Innovation, we start each innovation project by conducting in depth qualitative customer research.
We drive to identify the big problems that your customers need you to solve. We seek to uncover the latent needs that customers may not outwardly recognize, but can put you on a path to ideate for a breakthrough solution.
We have 35 years of experience conducting all forms of qualitative research, with a target audiences from 18 - 80. We have also worked across a wide array of industries and respondent types, including both B-2-C and B-2-B. And ranging from interviews with senior executives to focus groups with consumers.
We pride ourselves on being client friendly. We are fully transparent in the research process enabling you to maximize your research investment by having input throughout the process.
While we can meet your needs for any type of qualitative research, we most often suggest PHONE IDIs for their overwhelming benefits:
Looks at what some of our clients have said about our work:
“Len delivered a dynamic report filled with actionable insights. His presentation included audio clips that made each insight really come to life in the voice of the fan. He then facilitated a workshop with our team that helped us immediately go from insights to an action plan.”
Travis Trembath, VP - Fan Strategy & Experience
“Len did an outstanding job of interviewing our clients for our customer satisfaction program. His interview style is professional and personable. Len created a report that not only summarized key insights but included audio clips to reinforce his findings.”
Sharon Brant, Head of Market Insights
“I highly recommend Len not only as a moderator, but also as a research expert.”
Bernardo Martinez, VP, Microbusiness
PAYPAL (and former SVP at Bank of America)
“I had the opportunity to observe Len in action facilitating focus groups for Barnett Bank. Len did a fantastic job managing the sessions. He was particularly adept at exploring the customers’ underlying feelings and motivations. I would strongly recommend Len to any company conducting focus groups and looking for a strong moderator that is also easy to work with.”
Jeffrey H. Nykerk, Marketing Manager
Marketing Consultant (and former product manager at Barnett Bank)